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The Day My Internet Art Paid Off!
Napokon se isplatilo!
net.cube: Economies of the Virtual World / Ekonomije virtualnog svijeta
Group Exhibition, opening: 15 September 2016
Gallery Galženica, Velika Gorica / Zagreb, Croatia
Production: Centar za dramsku umjetnost (CDU), Zagreb
Curatorial Concept: Irena Borić, Martina Kontošić, Renata Šparada
Artists: Željko Badurina, Maja Čule, Hrvoje Hiršl, Dina Karadžić, Tea Stražičić, Igor Štromajer
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& curatorial text about the exhibition
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ㄴ image: Igor Štromajer, intima.org/intimadotorgslashfuture, 2016
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The Day My Internet Art Paid Off! is an exhibition featuring works by Željko Badurina, Maja Čule, Hrvoje Hiršl, Dina Karadžić, Tea Stražičić and Igor Štromajer, all of which touch upon different economic aspects dictated by the new relations on the web.
The works are inspired by phenomena on the web, which is reflected in their concept, production, understanding and reception. They are symptoms, but also the consequences of Internet reality, some of them only available online. By translating them into a gallery, the boundaries between the material and the virtual world become even more blurry.
Tabs, procrastination, self-promotion, collaboration, spam, comment sections, shares, likes – these are all fragments, be it material or digital, of circulating data. On the web, the circulation performed by numerous users gives value and power to the transfer of information. Therefore, Internet economies do not only allude to typical digital financial transfer protocols, but are also based, to a large extent, on generating symbolic capital, i.e., values. Bearing in mind the context of the web as a corporate and supervised medium, the exhibition brings to the forefront the artist’s reactionary role in relation to the economic models developed on the 2.0 web.

Assuming that Internet reality today impacts the way we act, socialise and think, the exhibition examines how the Internet and digital economies influence the life and position in society of the people who use them. That is to say, the users are the ones who provide information online in exchange for freedom, agreeing to be resourced to particular corporations, or, as Andrew Lewis put it in 2010, if you’re not paying for the product, you are the product. This is why the exhibition pinpoints the intersections of apparently divided worlds within the existing economic setup; on the one hand, the production itself is marked by the current economic state, while on the other, the online world is the extraordinary place of exploitation and experimentation.
Željko Badurina, KITTYKITTY, 2016
Maja Čule, Thinner Barrel, 2014
Hrvoje Hiršl, Click Massage, 2016
Dina Karadžić, COMCOM, 2016
Tea Stražičić, Fire, 2016// Swamp, 2016
(with: Filip Ščekić, music; Marta Stražičić, animation)
Igor Štromajer, intima.org/intimadotorgslashfuture, 2016
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ㄴ image: Igor Štromajer, intima.org/intimadotorgslashfuture, 2016
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